Websites for restaurants in Melbourne
For restaurants who want more of the Melbourne work coming through the site: allergens, dietary options and group bookings answered before anyone has to ring.
From AUD 1,500, fixed before we start. No deposit. You pay when it's live.
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What people in Melbourne look for
Locals search by suburb or compass point, and phrases like the inner north, the south-east or the west are how many describe where they live. Victorian terraces and weatherboards fill the inner suburbs, brick veneer runs through the middle ring, and new estates and townhouses cover the fringes.
Many Melbourne diners decide on the train home or after the kids are in bed, so a booking button that works on a phone late at night and a menu that loads quickly catch tables a phone-only site loses. Melbourne is big enough that diners search by suburb, so put your own suburb in the first line, add the nearest cross street and say whether people from Brunswick or Box Hill can park easily. Diners around Melbourne come from many food traditions, so say plainly what cuisine you cook, what's halal, vegetarian or vegan on the menu and which dishes are mild or spicy, in short sentences. Students around Melbourne look for a decent meal on a small budget, and groups of friends celebrating. A clear page of set menus and shared plates, with prices, and a note on group bookings, answers both.
Name the places you really work, the way people type them: Brunswick, St Kilda and Footscray, not just Melbourne.
Searches worth answering
- "group booking restaurant Melbourne"
- "dinner Melbourne"
- "restaurants Melbourne"
- "restaurant near me"
What the site has to carry
- Photos of the room with people in it, the pass and the plates as served, shot at the table in daylight.
- A note on walk-ins, so people know whether to turn up or book.
- Gift vouchers and any set menus, each with its own simple page.
The work to name
- dinner bookings
- weekend lunch
- shared plates
- birthday dinners
- set menus
The rules that shape the words
Under the ACCC's single price rule, the total including any compulsory charge, such as a surcharge on set days, has to be at least as prominent as any part price.
Allergen information for unpackaged food has to be available on request, so an invitation to ask is the safe wording, and allergen free is a claim only if you control cross-contact.
Sample designs
The closest designs we have
Each a working site on a fictional business, built for a nearby trade. Yours is built on your own words and photos.
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Daylight, butter and the hours up top
A daylight photograph of the room, then the hours with today marked, the address and the booking button on a butter band.
Sample design. Little Kurrajong is a fictional business.
Restaurants in Melbourne: questions
- Is it worth putting my story on the site?
- A short one, yes, with a real name and face: who cooks, where the produce comes from and why you opened. Skip the long family history. A paragraph and a photo of the kitchen team is the sort of detail a diner remembers.
- Will a website help on the quiet nights?
- It helps people find a reason to come if they can see what's on: a midweek set menu, a bar snack deal or live music, with the date. A page that names a reason to come on a Tuesday does more than a general invitation.
- How can a restaurant in Melbourne stand out when there are so many?
- Be specific and show your face. Use photos from real jobs in places like Northcote, Camberwell or Williamstown, and write about the streets you work in. Generic copy blends in across a big city, while local detail reads as someone who actually knows the area.
From AUD 1,500
Fixed before we start. No deposit. You pay when it's live.
- Your site goes live on your domain and you've got 7 days before the invoice is due.
- The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
- You edit your own words and photos, and your old site stays where it is until you're happy.
Get a quote We reply within 24 hours.