Do roofers actually need a website, or is Google Maps enough?

A listing gets you found, but a roof is a big job and people want to read before they trust anyone on it. Your site is where you explain how you inspect, show finished roofs and put the licence in full. It's also where the quote request goes.

Should repairs and re-roofs be on the same page?

No. A leak page should open with the call button and a photo form, and promise a look at the problem. A re-roof page should open with materials, how the job runs and what happens to the garden. One page for both slows down the person with water coming in.

How do I show roofing work so it looks credible?

Take photos from the same spot before and after, label each with the suburb and roof type, and note what you did. A close shot of a bedded ridge cap says more than a drone view of the whole roof. Always ask the owner before using a photo of their house.

Is it risky to show prices?

A fixed figure usually is, because a roof depends on pitch, access and what's underneath. Explain what moves the price and give a range only if you're certain of it. A free inspection and a written quote work better than a number that won't hold.

How should I talk about storm work?

Calmly. A storm-damage page should say what you do straight away, like making the roof safe, how you document damage for the owner's insurer and who does the repair afterwards. Avoid language that pressures a stressed homeowner into signing the same day.

What does a roof warranty need to say?

Who gives it, what it covers, how long it lasts and what the owner must do to keep it valid. A manufacturer's material warranty and your workmanship warranty are two separate things. Write them separately, because buyers often mix them up.

Websites for roofers

Website design and development for roofers across Australia: real roofs from real streets, with before and after shots taken from the same spot.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

A suburban tile roof half restored, with new gutters and a ladder against the eaves

What a site for roofers has to do

Nobody shops for a roofer for fun. They've found a stain on the ceiling, a loose tile after a gust, or an insurance letter about the age of the roof. They can't see what's up there, so they're relying on you to explain it. The site has to say what you'll check, what you'll show them afterwards and who will be standing on their roof.

Roofing splits into urgent repairs and large planned jobs. A leak call wants a number to ring and a photo form. A re-roof or restoration buyer is comparing several firms over weeks, reading about materials, warranties and what happens to their garden. Give each of those buyers a page, and fill both with photos of your own crew and your own finished roofs.

What the site carries

A call button and a photo form on a phone, since a leak is reported from the room it's in.
Leak repairs and re-roofing on separate pages, each with the questions that buyer asks.
Before and after photos from the same angle, labelled with the suburb and the type of roof.
The roof types you work on, like tile, metal and slate, and the ones you pass to someone else.
A plain line on how you inspect a roof and what the customer gets to see afterwards, like photos from up top.
Your roofing licence number in full beside the right label, where your state licenses this work.
What your warranty covers, who gives it and what voids it, written in sentences.
How you protect the garden, the gutters and the neighbours' cars while the work goes on.
A page on storm damage and how you deal with insurers' work, if you do it.
Photos of your own crew on a roof, in harnesses, with your vehicle in the shot.

The work your customers look for

roof leak repairs
re-roofing
roof restoration
tile roof repairs
metal roofing
ridge capping rebedding and repointing
gutter and fascia replacement
storm damage repairs
roof painting
skylights and roof vents
flashings and valley repairs

What they type

"roof repairs"
"roofer near me"
"roof leak repair"
"re-roofing"
"roof restoration"
"gutter replacement"
"storm damage roof repair"
"metal roofing"

The rules that shape the words

Where your state licenses this work, show the licence number and name in full on every page, and don't claim a licence class that doesn't cover the job.

Never describe a roof as unsafe or failing on the site to push a sale, since Australian Consumer Law treats a misleading claim as your liability.

A warranty is a promise, so state who gives it, what it covers and for how long, rather than a bare word like lifetime.

Only say work is insurance approved if the insurer has dealt with your business in writing, and never promise a claim outcome.

How the rules differ across Australia for roofers
New South Wales	Whether a roofer in New South Wales needs a licence depends on the work and the size of the job, so check with Building Commission NSW. If your work as a roofer is covered, advertising for licensed residential work carries the licensee's name, the licence number with its category of work, and a phone number, and the rule reaches the internet.
Victoria	Whether a roofer in Victoria needs a licence depends on the work and the size of the job, so check with the Building and Plumbing Commission. If your work as a roofer is covered, domestic building advertising carries the practitioner's name and registration number, print and online, social media included.
Queensland	Whether a roofer in Queensland needs a licence depends on the work and the size of the job, so check with the QBCC. If your work as a roofer is covered, websites head its list of advertising that carries the licensee's name and number, and the name has to match the licence, so a trading name alone can fall short.
Western Australia	Whether a roofer in Western Australia needs a licence depends on the work and the size of the job, so check with Building and Energy. If your work as a roofer is covered, the Building Services (Registration) Act asks for the registration number in any advertising.
South Australia	Whether a roofer in South Australia needs a licence depends on the work and the size of the job, so check with Consumer and Business Services. If your work as a roofer is covered, building work advertising carries the name and the licence number.
Tasmania	Whether a roofer in Tasmania needs a licence depends on the work and the size of the job, so check with CBOS. If your work as a roofer is covered, the site shows the licence number.
ACT	Whether a roofer in the ACT needs a licence depends on the work and the size of the job, so check with Access Canberra. If your work as a roofer is covered, the site shows the licence number.
Northern Territory	Whether a roofer in the Northern Territory needs a licence depends on the work and the size of the job, so check with the Building Practitioners Board. If your work as a roofer is covered, the site shows the licence number.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for roofers

We haven't built a sample for roofers yet, so here's the nearest kit. Yours is built on your own words and photos.

Job photographs on a grey card

A white page with flat grey cards, four job photographs in a square grid beside the heading, and the quote form straight after.

Sample design. Corella Electrical is a fictional business.

Open the demo of job photographs on a grey card

What goes wrong on older sites

A gallery of shiny new roofs with no suburbs and no hint of the before.
Scare language about rotting roofs and imminent collapse used to push a restoration quote.
A guarantee that says lifetime without saying whose, or what it covers.
No sign of how an inspection works, so a nervous owner has to guess.
A phone number that rings out after the first heavy rain of the year.

Questions from roofers

Do roofers actually need a website, or is Google Maps enough?: A listing gets you found, but a roof is a big job and people want to read before they trust anyone on it. Your site is where you explain how you inspect, show finished roofs and put the licence in full. It's also where the quote request goes.
Should repairs and re-roofs be on the same page?: No. A leak page should open with the call button and a photo form, and promise a look at the problem. A re-roof page should open with materials, how the job runs and what happens to the garden. One page for both slows down the person with water coming in.
How do I show roofing work so it looks credible?: Take photos from the same spot before and after, label each with the suburb and roof type, and note what you did. A close shot of a bedded ridge cap says more than a drone view of the whole roof. Always ask the owner before using a photo of their house.
Is it risky to show prices?: A fixed figure usually is, because a roof depends on pitch, access and what's underneath. Explain what moves the price and give a range only if you're certain of it. A free inspection and a written quote work better than a number that won't hold.
How should I talk about storm work?: Calmly. A storm-damage page should say what you do straight away, like making the roof safe, how you document damage for the owner's insurer and who does the repair afterwards. Avoid language that pressures a stressed homeowner into signing the same day.
What does a roof warranty need to say?: Who gives it, what it covers, how long it lasts and what the owner must do to keep it valid. A manufacturer's material warranty and your workmanship warranty are two separate things. Write them separately, because buyers often mix them up.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 7 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
You edit your own words and photos, and your old site stays where it is until you're happy.