Websites for real estate agents

An owner thinking of selling is choosing a person, not a brand. They've seen the signs, checked what is listed and now they want to know who will walk through the house and how the sale will be run. So the site leads with the agents: faces, names, suburbs, direct numbers and a simple way to ask for an appraisal.

Buyers and tenants arrive mostly through the big portals, so the site's job there is different. It shows your current listings and recent sales, and it keeps price guides honest and consistent with what you say at an inspection. Owners read the sold page closely, and they notice when the figures don't line up with the advertising.

What the site carries

• Each agent named, with a photo, a direct number and the suburbs they sell in.
• A request-an-appraisal form on every page, asking for the address and the best time to call.
• Current listings and recent sales from your own system, so the site isn't a copy of the portals.
• How you market a property: photography, signage, online advertising, open homes and auctions.
• How fees and marketing costs are explained to an owner before signing, in plain words.
• A page for landlords on property management, covering inspections, rent collection and repairs.
• A page for buyers, saying how to register interest and how you handle an offer.
• A page for tenants with how to apply, what is needed and how maintenance requests are made.
• Suburb pages that say something checkable about the streets, schools and housing you sell.
• Your licence details, office address and opening hours in the footer of every page.

The work your customers look for

• home appraisals
• residential sales
• auctions
• property management
• rental listings
• buyer enquiries
• off-market sales
• investment property advice
• rural and lifestyle property
• new home and land sales

What they type

• "real estate agent"
• "property appraisal"
• "sell my house"
• "property manager"
• "houses for sale"
• "rental properties"
• "agent fees to sell a house"

Underquoting law is state-based, so any price guide must match what you would tell a buyer and follow the rules where you work.

Australian Consumer Law bars misleading statements, which covers price guides, sold figures and claims about how a property is selling.

Statements about sales records and rankings need a source and a date, since an undated figure can mislead.

Where your state requires licence details in advertising, show them on every page and keep them current.

How the rules differ across Australia for real estate agents

New South Wales	New South Wales has its own underquoting law, so a listing's price guide on the site has to hold up against the agent's estimate.
Victoria	In Victoria, licensing sits with Consumer Affairs Victoria, and how a price is shown on a listing is what readers scrutinise, so listings need honest wording and a licence line.
Queensland	In Queensland, the Office of Fair Trading licenses agents, so the agency's licensed name belongs on the site, spelled the way the licence reads.
Western Australia	In Western Australia, Consumer Protection looks after agents, and the licensed agency name belongs in the footer of every page.
South Australia	In South Australia, Consumer and Business Services licenses agents, so the site shows the licensed entity as well as the brand on the signboards.
ACT	In the ACT, Access Canberra licenses agents, so the licensed entity sits on the site beside the agency's trading name.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

• A price guide on the site that is lower than the figure the agent would tell a buyer in person.
• Sold prices shown without the date, which makes them look better than the current market.
• A home page that shows the same listings as the portals but none of the agents.
• A form that sends an appraisal request to an email inbox no one checks over the weekend.
• Suburb pages with the same paragraph on every suburb and the name swapped.