Can I advertise myself as a specialist orthodontist?

Only if you hold specialist registration in orthodontics. AHPRA treats an unearned title as a breach, and a general dentist who does orthodontic work can say so without using the specialist title. Show your registration on the page so a parent can see it.

Do we need to list prices for braces and aligners?

A typical range, or a starting point with what changes it, helps families plan. Without it, many parents will move on to a practice that tells them. Explain what the figure covers, such as appliances, appointments and retainers, so the amount can't be read as a trap.

Can I show smile transformations on the site?

Be careful. Section 133 bars testimonials about clinical care, and images that imply an outcome can mislead. Many practices describe treatment in words instead, with photos of their rooms and team. If you do use images, check them against AHPRA's advertising guidance first.

Should the site speak to parents or to teenagers?

Parents, mostly, since they search, book and pay. But give teenagers a short page of their own that says what to expect and how to look after the appliance. Adults get a third path, because their questions are different and they often decide faster.

Is it worth having a page about early assessment?

Yes, because parents search for it by name. Say what an early assessment involves, at what age it's usually asked about, and that it doesn't always lead to treatment. Plain information builds more trust than a nudge to book soon.

How do I handle patients who need a referral?

Say plainly whether one is needed and how to arrange it. Many families don't know. A short line, with a link for referring dentists to send details, saves the front desk repeated calls and makes the practice easier for general dentists to use.

Websites for orthodontists

Website design and development for orthodontists across Australia: a first-visit page that tells parents what to bring and what happens in the chair.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

What a site for orthodontists has to do

Orthodontics is a long commitment, so people take their time choosing. A parent is usually the one reading, and they want to know who the orthodontist is, how long treatment tends to run, what it costs and how payments work. The site answers those in the first minute, with the practitioner named and the booking route obvious.

Adults come looking too, often after years of thinking about it, and they have different questions about visibility and time off work. Giving them a page of their own helps. Throughout, the language stays factual. Nothing promises a particular smile, and the word specialist appears only next to a registration that backs it up.

What the site carries

The orthodontist named with their specialist registration, shown in the way the regulator expects.
A first-visit page covering the consultation, whether a referral is needed and what to bring.
Separate paths for children and teenagers, adults, and parents asking on a child's behalf.
Each type of appliance explained plainly, such as braces and clear aligners, with the limits of each.
Fees stated as a typical range or a clear starting point, with payment plans laid out step by step.
A short page on how often appointments happen and what a missed or broken one means.
Health fund rebates and how the front desk helps with claims, in plain words.
What to do if a bracket or wire breaks outside hours, with a number to ring.
Photographs of your own rooms and team, so a nervous teenager knows who they will see.
Address, parking and opening hours near the top, including any days set aside for school-age visits.

The work your customers look for

braces for children
braces for teenagers
adult braces
clear aligners
retainers
early orthodontic assessment
jaw and bite correction
crowding and spacing
overbite and underbite
broken bracket repairs

What they type

"orthodontist"
"braces cost"
"clear aligners"
"adult braces"
"orthodontist near me"
"do I need a referral for an orthodontist"
"children's orthodontist"

The rules that shape the words

The National Law's section 133, enforced through AHPRA, bars testimonials about clinical care, so patient reviews of treatment have no place on the site.

Use the title orthodontist or specialist only where the registration supports it, since AHPRA treats an unearned title as a breach.

Claims about how treatment will turn out must not be misleading, which rules out promises of a result and any comparison that says you are the best.

Payment plans and any offer need their full terms stated on the page, because Australian Consumer Law treats an unclear price as a misleading one.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for orthodontists

We haven't built a sample for orthodontists yet, so here's the nearest kit. Yours is built on your own words and photos.

Photographs first, on a sand ground

Photographs carry the page over a warm sand ground, with a light serif and treatments as photo tiles.

Sample design. Tallowwood Dental is a fictional business.

Open the demo of photographs first, on a sand ground
Type and lists on pale cream

Type and lists lead on pale cream, the photograph washes in behind the headline, treatments sit in white cards.

Sample design. Tallowwood Dental is a fictional business.

Open the demo of type and lists on pale cream
A dark veil over the practice

The practice photographed full width under a dark veil, a clean sans headline and the call button first.

Sample design. Tallowwood Dental is a fictional business.

Open the demo of a dark veil over the practice
A cream card on a framed photograph

Rounded cream panels on a sand ground, a serif headline in a card laid over a framed photograph of the practice.

Sample design. Tallowwood Dental is a fictional business.

Open the demo of a cream card on a framed photograph
A rounded photograph and a contact card

A rounded full-width photograph with a white sans headline, and the number and address in a card at its foot.

Sample design. Tallowwood Dental is a fictional business.

Open the demo of a rounded photograph and a contact card

What goes wrong on older sites

Calling a dentist a specialist orthodontist when the specialist registration isn't held.
Patient reviews of treatment quoted as if they were a guarantee of outcome.
A smiling stock photo and a promise of a perfect smile in the hero.
Pricing hidden behind a form, so a parent has to hand over a phone number to learn the basics.
Aligner pages written like a sales pitch for a product rather than a description of treatment.

Questions from orthodontists

Can I advertise myself as a specialist orthodontist?: Only if you hold specialist registration in orthodontics. AHPRA treats an unearned title as a breach, and a general dentist who does orthodontic work can say so without using the specialist title. Show your registration on the page so a parent can see it.
Do we need to list prices for braces and aligners?: A typical range, or a starting point with what changes it, helps families plan. Without it, many parents will move on to a practice that tells them. Explain what the figure covers, such as appliances, appointments and retainers, so the amount can't be read as a trap.
Can I show smile transformations on the site?: Be careful. Section 133 bars testimonials about clinical care, and images that imply an outcome can mislead. Many practices describe treatment in words instead, with photos of their rooms and team. If you do use images, check them against AHPRA's advertising guidance first.
Should the site speak to parents or to teenagers?: Parents, mostly, since they search, book and pay. But give teenagers a short page of their own that says what to expect and how to look after the appliance. Adults get a third path, because their questions are different and they often decide faster.
Is it worth having a page about early assessment?: Yes, because parents search for it by name. Say what an early assessment involves, at what age it's usually asked about, and that it doesn't always lead to treatment. Plain information builds more trust than a nudge to book soon.
How do I handle patients who need a referral?: Say plainly whether one is needed and how to arrange it. Many families don't know. A short line, with a link for referring dentists to send details, saves the front desk repeated calls and makes the practice easier for general dentists to use.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 7 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
You edit your own words and photos, and your old site stays where it is until you're happy.

Get a quote We reply within 24 hours.

Websites for orthodontists