Everything goes through Instagram and my booking app. Do I need a website?

The website ties them together. It holds the price list, the address, the stylists and the booking link in one place that Google can read. Instagram can't answer a question like do you do men's cuts on a Sunday when someone searches at midnight.

Should I put prices on the site?

Yes, for the standard services, with from where hair length changes the price. Clients ask how much before anything else. For colour, say a consultation is needed and what it costs, so they don't leave when they see a range.

How do I show my work without showing clients' faces?

Shoot from behind or the side, or crop at the jaw. The cut, the colour and the finish all still show. Always ask the client first, and don't use photos from the internet or another salon, even as inspiration.

We're a barbershop and mostly walk-in. What's a website for?

It says whether you take walk-ins, when the queue is shortest, what a cut and a beard trim cost and where to park. Barber customers decide fast and are often standing nearby, so the page has to answer in a few seconds.

How do I handle no-shows?

Put your cancellation terms next to the booking button in a sentence or two, and if you take a deposit, say how it works. Clients accept a rule they've read. A deposit that first appears at checkout feels unfair.

Do I need a page for each service?

For the ones people search by name, like balayage, wedding hair or kids' cuts, yes. Give each a short page with photos, who does it and a rough price. The rest can sit in one list. Don't write pages that all say the same thing.

Websites for hairdressers

Website design and development for hairdressers across Australia: a price list with what's included, and a booking link that works on a phone.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

A light-filled hair salon with two styling chairs, round mirrors and a wash basin

What a site for hairdressers has to do

People choose a hairdresser the way they choose a doctor, by looking at the work and the person. They want to see cuts and colour done in your chairs, find out who does what and how much it costs, and book without a phone call. A salon site with all of that in the first two screens is doing its job.

Barbers and salons get most of their trade from regulars, so the site also needs the basics that regulars pass on to friends: the address, the hours, the booking link and the price list. Your story and your products can sit lower. Instagram shows the mood, but the site is the one that books the appointment.

What the site carries

A booking link on every page that opens a working booking page on a phone.
A price list with what's included, using from only where the price really depends on hair length or thickness.
Your stylists or barbers named, with their specialities, such as colour, curls, men's cuts or kids.
Photos of real work from your own chairs, taken with the client's agreement.
Whether you take walk-ins, and when the chairs are busiest.
Your cancellation and late policy, and any deposit, written before the book button.
An explanation of how a colour appointment works, including a patch test and how long to set aside.
Address, parking and the nearest stop, with a map link.
Kids, weddings and special occasions, each with a short page or section.
The products you use and sell, kept short and only where they matter to the client.

The work your customers look for

women's cuts
men's cuts and fades
beard trims
full colour
foils and balayage
toners
kids' cuts
blow waves
wedding and event hair
treatments

What they type

"hairdresser near me"
"hair salon"
"barber"
"balayage"
"mens haircut"
"kids haircut"
"wedding hair"

The rules that shape the words

Photos on the site have to show work your salon did, and a before and after has to be the same client on the same visit.

Say from only when some clients really are charged that amount.

Describe a stylist as qualified in a technique, like colour correction or extensions, only if they've done the training.

Reviews or ratings quoted on the site have to be real, current and not hand-picked in a way that misleads.

Claims about what a product does to hair, such as repairing damage, need to be ones the product can support.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for hairdressers

We haven't built a sample for hairdressers yet, so here's the nearest kit. Yours is built on your own words and photos.

Daylight, butter and the hours up top

A daylight photograph of the room, then the hours with today marked, the address and the booking button on a butter band.

Sample design. Little Kurrajong is a fictional business.

Open the demo of daylight, butter and the hours up top

What goes wrong on older sites

A gallery of stock models with perfect hair that has nothing to do with your chairs.
A price list saved as an image, which goes out of date the first time prices change.
Booking links that go to a login page before the client sees any times.
Stylists listed by first name with no photo and no hint of what they do.
No answer to whether a client needs to book.
Opening hours that differ between the site and the booking page.

Questions from hairdressers

Everything goes through Instagram and my booking app. Do I need a website?: The website ties them together. It holds the price list, the address, the stylists and the booking link in one place that Google can read. Instagram can't answer a question like do you do men's cuts on a Sunday when someone searches at midnight.
Should I put prices on the site?: Yes, for the standard services, with from where hair length changes the price. Clients ask how much before anything else. For colour, say a consultation is needed and what it costs, so they don't leave when they see a range.
How do I show my work without showing clients' faces?: Shoot from behind or the side, or crop at the jaw. The cut, the colour and the finish all still show. Always ask the client first, and don't use photos from the internet or another salon, even as inspiration.
We're a barbershop and mostly walk-in. What's a website for?: It says whether you take walk-ins, when the queue is shortest, what a cut and a beard trim cost and where to park. Barber customers decide fast and are often standing nearby, so the page has to answer in a few seconds.
How do I handle no-shows?: Put your cancellation terms next to the booking button in a sentence or two, and if you take a deposit, say how it works. Clients accept a rule they've read. A deposit that first appears at checkout feels unfair.
Do I need a page for each service?: For the ones people search by name, like balayage, wedding hair or kids' cuts, yes. Give each a short page with photos, who does it and a rough price. The rest can sit in one list. Don't write pages that all say the same thing.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 7 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
You edit your own words and photos, and your old site stays where it is until you're happy.

Get a quote We reply within 24 hours.